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肇庆祠庙文旅动漫形象IP的设计建构策略及应用研究

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本文从动漫形象IP赋能文旅创新的视角出发,通过分析肇庆市祠庙文旅发展现状,结合经典案例模式与文旅振兴实际需求,提出体系化的动漫形象IP设计策略和设计应用方法.旨在响应国家新兴产业发展规划及广东省创意产业集群行动计划,提升肇庆文旅振兴和数字文化创意产业发展,同时完善动漫形象文旅IP设计应用的学术理论研究,为中华优秀传统文化的创新性传承和创造性发展提供实践路径.
Research on the Design Strategy and Application of the Animation IP of Zhaoqing's Cimiao Cultural Tourism
This article starts from the perspective of animation IP empowering cultural tourism innovation,through analysis of the current status of cultural tourism in Zhaoqing,combining with typical cases and the actual needs of cultural tourism,we will propose a set of systematic animation IP design strategies and application methods.It aims to respond to the national emerging industry development plan and the Guangdong provincial creative industry cluster action plan,enhancing the revitalization and development of Zhaoqing's cultural tourism and digital creative industries,and at the same time,improving the research on the design of animation IP for cultural tourism,providing practical paths for innovative inheritance and creative development of Chinese excellent traditional culture.

zhaoqing's cimiaoanimation iprevitalization of cultural tourismcultural continuity

林熙、钟东妮、于梦淼

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广州应用科技学院,广东 肇庆 526070

广东科技学院,广东 东莞 523000

深圳技术大学,广东 深圳 518118

肇庆祠庙 动漫形象IP 文旅振兴 文化传承

2024年度肇庆市哲学社会科学规划项目

24GJ-253

2024

鞋类工艺与设计
中国皮革和制鞋工业研究院

鞋类工艺与设计

ISSN:2096-9163
年,卷(期):2024.4(15)