Research on the Application of Chinese Traditional Art Color in Festival Poster Design
With the development of modern society,poster design,as an important means of visual communication,plays an increasingly important role in festival celebrations,commercial publicity and other aspects.Chinese traditional art color,as a unique cultural symbol of China,contains rich cultural connotation and artistic value.Through the study of the application of Chinese traditional art color in festival poster design,this paper aims to explore how to combine traditional color with modern design concept to create poster design works with Chinese characteristics and in line with modern aesthetic needs.
chinese traditional art colorfestival poster designcolor symbol