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艺术创意文化市集的实现途径分析

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本文探讨了创意市集作为一种新型文化展示平台,在促进亚文化群体交流与文化多样性中的作用.本研究基于文化经济学、市场营销和社群动力学等多学科理论,通过对目标市场的细分研究,本文识别了不同群体的需求.市集定位为文化与艺术交流的综合平台,强调个性化服务和可持续生活方式的推广,旨在通过互动体验和跨界融合,提供独特的文化与艺术体验.
An Analysis of the Ways to Realize Art Creative Culture Market
This article explores the role of creative markets as a new type of cultural display platform in promoting subcultural communication and cultural diversity.This study is based on interdisciplinary theories such as cultural economics,marketing,and community dynamics.By segmenting the target market,this study identifies the needs of different groups.The market is positioned as a comprehensive platform for cultural and artistic exchange,emphasizing personalized services and the promotion of sustainable lifestyles,aiming to provide unique cultural and artistic experiences through interactive experiences and cross-border integration.

creative marketcultural exchangecreative economy

周雪儿、王晓倩

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陕西服装工程学院,陕西 咸阳 712000

创意市集 文化交流 创意经济

2023年度陕西省大学生创新创业训练项目

S202313125066

2024

鞋类工艺与设计
中国皮革和制鞋工业研究院

鞋类工艺与设计

ISSN:2096-9163
年,卷(期):2024.4(15)