基于乡村振兴背景下的地区品牌设计及文化推广
Regional Brand Design and Cultural Promotion based on the Background of Rural Revitalization
刘雪松 1刘雪梅1
作者信息
- 1. 吉林动画学院设计与产品学院,吉林 长春 130000
- 折叠
摘要
在新时代社会发展环境中,不断践行乡村振兴发展战略目标,从多元途径展开,打造地区品牌设计,扩大文化推广范围,对当地贫困地区支柱性产业加以扶持的同时,也促进了当地振兴发展.在这一乡村发展理念贯彻下,为社会经济发展带来更多生机与活力,不断扩大市场面.本文详细阐述了乡村振兴背景下的地区品牌设计及文化推广,结合目前时代发展要求与情况,提出一些针对性与有效性的地区品牌设计与文化推广路径,为我国乡村事业振兴发展做出重要贡献.
Abstract
In the social development environment of the new era,we constantly practice the strategic goals of rural revitalization and development,from multiple ways,to build regional brand design,expand the scope of cultural promotion,to support the pillar industries in local poor areas at the same time,but also promote the local revitalization and development.Under the implementation of this concept of rural development,it will bring more vitality and vitality to the social and economic development,and continuously expand the market surface.This paper elaborated the regional brand design and cultural promotion under the background of rural revitalization,combined with the current development requirements and conditions of the times,puts forward some targeted and effective regional brand design and cultural promotion paths,making important contributions to the revitalization and development of China's rural undertakings in China.
关键词
乡村振兴/地区品牌设计/文创推广Key words
rural revitalization/regional brand design/cultural and creative promotion引用本文复制引用
基金项目
2024年吉林省教育厅课题(JJKH20241475SK)
出版年
2024
国家科技期刊平台
NSTL
万方数据