"Against the Old School"Consumption Phenomenon for the Design Strategy of Intergenerational Products
With the change of the times and the diversification of consumer demand,more and more young people began to favor the old-fashioned consumer goods,this phenomenon is called"rub the old-fashioned"consumption.This phenomenon indicates that the difference of consumption between generations is gradually narrowing,creating the possibility for intergenerational integration.This paper tries to explore the old and the old consumption phenomenon and analyze the reasons and logic behind it.At the same time,based on the theory of intergenerational integration,to provide design strategies for the new intergenerational products,so as to explore their development possibilities under the new consumption concept.The purpose is to cope with the current diversified consumer needs,and use the thinking of emotional design to provide some effective opinions for product design,so as to promote the integration of social generations and optimize the cross-generational consumption experience.
国家科技期刊平台
NSTL
万方数据
