AI视域下企业网络营销系统设计研究
Research on the Design of Enterprise Network Marketing System under AI Horizon
余荣滢 1李政军 1刘小源 1李碧1
作者信息
- 1. 广东新安职业技术学院,广东 深圳 518053
- 折叠
摘要
为了更好地发挥AI技术在网络营销中的作用,本文主要分析基于AI视域下企业网络营销系统创新设计理念.通过大数据技术构建用户画像,实现用户需求的精准洞察;基于用户画像,制定个性化的营销策略,提供符合用户需求的产品或服务.开发智能营销工具,通过智能推荐、智能客服等功能,提升用户体验和营销效率.为企业网络营销提供了新的思路和方法,帮助企业在激烈的市场竞争中脱颖而出.
Abstract
In order to better play the role of AI technology in network marketing,this paper mainly analyzes the innovative design concept of enterprise network marketing system based on AI perspective.Build big data technology to achieve accurate insight into user needs;based on user portraits,develop personalized marketing strategies to provide products or services that meet user needs.Develop intelligent marketing tools to improve user experience and marketing efficiency through intelligent recommendation,intelligent customer service and other functions.It provides new ideas and methods for enterprise network marketing,and helps enterprises to stand out in the fierce market competition.
关键词
AI视域/企业/网络营销/系统设计Key words
ai vision/enterprise/network marketing/system design引用本文复制引用
基金项目
广东省普通高校特色创新类项目广东省教育厅2023年特色创新项目(2023WTSCX301)
出版年
2024
国家科技期刊平台
NSTL
万方数据