摘要
在科技革新与数码传媒艺术发展的当下,视觉传达设计的传媒不断发展,图像走向大众.从传统文字结合的视觉传递到如今丰富的图像形式,突破了传播形式.当代美术和后现代主义发展中,视频艺术关键,从初态发展到与新媒介融合,推动了传统艺术.本文着重剖析图像在视觉传递设计的革新与运用,探究动态图形如视频与GIF为受众带来新视觉效果和美学经验,扩展至生活中的设计与信息传递,以图与视觉传递结合探索新模式,让受众有更多感触.
Abstract
In an era characterized by technological innovation and digital media arts development,there is a continuous evolution in visual communication design alongside a surge in popularity for imagery.The transition from traditional text-based visuals to today's diverse range of image forms signifies a breakthrough in communicative formats.Video art plays a pivotal role within contemporary art movements like postmodernism as it evolves from its nascent stage towards integration with new media platforms while also influencing traditional artistic practices.This study delves into innovative applications of images within visual communication design by examining how dynamic graphic elements such as videos and GIFs introduce novel visual effects and aesthetic experiences for audiences.Furthermore,this exploration extends into everyday life encompassing aspects related to design principles and information dissemination.By amalgamating imagery with visual communications,new modalities are being investigated to provide audiences with more immersive experiences.
基金项目
2021年广西哲学社会科学规划课题(21FMZ036)
2021年广西哲学社会科学规划研究课题(21FMZ043)
国家科技期刊平台
NSTL
万方数据