The development of visual information design has experienced the transformation from traditional design mode to modern digital design,and now design pays more attention to dynamic and interactive.Field theory,proposed by French sociologist Pierre Bourdieu,analyzes how various fields and social individuals under the fields influence each other and make connections.Field thinking can provide new ideas for the study of visual information design.Design thinking under the influence of field thinking focuses on systematization,dynamics and interactivity.Designers need to understand and utilize the resources and characteristics of different fields,understand the habits and behaviors of individuals in the fields,and innovate and integrate design schemes.Field thinking helps designers maintain the consistency and effectiveness of design in different situations,while meeting the specific needs and backgrounds of target audiences,providing a new perspective and method for visual information design research.