Chaoshan culture is famous for its unique folk customs,exquisite craftsmanship and profound historical accumulation.It covers Chaoshan arts and crafts,Chaoshan folk customs,Chaoshan food culture,Chaoshan religious culture and other aspects,forming a rich and colorful cultural landscape.Starting from the characteristics and value of Chaoshan culture,this paper analyzes the necessity of the development of Chaoshan cultural and creative products,discusses the design and development strategies of Chaoshan cultural and creative products,and uses the case analysis of cultural and creative products from the perspective of Chaoshan culture to provide practical reference for the research on the development and design of cultural and creative products from the perspective of Chaoshan culture.
chaoshan culturecultural and creative productsdevelopment and designcase study