Nanchang crock soup has a long history and unique regional characteristics,through the brand image design to enhance the popularity and attraction,transfer the regional culture and food tradition,strengthen the emotional connection between the brand and consumers,improve the competitiveness and influence.Through the research and analysis of the visual elements of Nanchang crock soup,the visual scheme in line with the characteristics,improves the brand identification and market competitiveness,and provides reference for the development of reasonable design and facilitate the dissemination of the visual system design of Nanchang crock soup.