This paper primarily explores the utilization of virtual imagery to enhance the presentation of cultural artifacts and drive innovation in museum cultural communication within the context of digitization and preservation.Through an examination of current practices in interactive display of cultural artifact virtual imagery,consideration is given to visual representation and future development directions for design.Furthermore,novel interactive display methods are contemplated from the perspectives of application principles and innovative design thinking,with a focus on studying virtual image interactive means suitable for public engagement.The ultimate goal is to facilitate widespread dissemination and profound appreciation of the value inherent in cultural artifacts,enabling historical and cultural heritage to become more accessible and approachable within public life.