Intangible cultural heritage is the symbol of China's long history and splendid civilization,and is an important part of national history and culture.In recent years,with the development of cultural tourism,the number and variety of non-legacy creative products in Xinjiang have been greatly improved.However,in today's rapid economic development,how to realize the inheritance and development of its economic value and cultural value is an important issue that we need to study and solve.The research on the design innovation and integration strategy of intangible cultural heritage products aims to deeply explore the cultural connotation of Xinjiang intangible cultural heritage,enhance the cultural connotation and artistic value of products through the introduction and integration of design innovation concepts,and expand the market space of non-heritage products.This paper takes Xinjiang stamp printing as the research object,and proposes the design innovation integration strategy by analyzing the characteristics and inheritance value of its intangible cultural heritage,aiming at promoting the integrated development of Xinjiang stamp printing intangible cultural heritage and modern design.
xinjiang die stamp printingnon-legacy product designinnovative thinking