This paper aims to discuss how aesthetics,as the"soul"of artistic design,and how to drive design innovation through accurate and profound aesthetic concept,and integrate aesthetics and humanistic spirit.The research focuses on the core of artistic aesthetics——It spans the artistic synesthesia of the senses,promotes the free communication of creativity,and explores the multiple possibilities of beauty.At present,new thinking and graphic aesthetics are deeply integrated into social life,and conceptual graphics are constantly evolving in visual art.This paper reveals the key role of design aesthetics in shaping the charm of visual art and leading the direction of design innovation.The research adopts the multi-dimensional analysis method,and finally concludes that the design aesthetics is the bridge connecting the past and the future,the mind and the world,and is the soul force to promote the art design forward.