The packaging of cultural and creative products(cultural creation products)plays a crucial role in promoting product sales and building brand images.This study focuses on the application of illustration design in the packaging of cultural and creative products,discussing the strategies and effectiveness of innovative illustration design.Against the backdrop of a continuous increase in consumer demand for personalized cultural creations,this paper proposes illustration designs that combine an artistic sense with communicative effectiveness.By employing a combination of qualitative and quantitative research methods,the study conducts a comprehensive analysis of the current market for cultural creation packaging designs.It also forecasts the potential application of artificial intelligence in the field of illustration design and the challenges and opportunities of cross-cultural design concepts.
cultural and creative product packagingillustration design applicationdesign innovationuser experience
国家科技期刊平台
NSTL
万方数据
