In the wave of globalization and digital technology development,the creative forms and dissemination patterns of cultural and creative products have undergone changes,which have greatly promoted the construction of digital culture in China.The design of digital cultural creative products has quickly captured the favor of a wide audience with its diverse forms of expression and rich and colorful content.However,as it is in the early stages of development,the industry has imperfections in terms of talent resources,industrial chain construction,and the exploration of deep cultural values,as well as certain hidden dangers and challenges.Therefore,in response to the current stage of development,explore and propose practical and feasible communication strategies to help promote the prosperity and development of digital cultural and creative product design.
digital technologydesign of digital cultural creative productspropagation path
国家科技期刊平台
NSTL
万方数据
