From the perspective of identity,this paper discusses the two groups of relationships between designers and identity in design research,namely gender and identity,region and identity,and analyzes the professional characteristics of designers.Combined with the theoretical research methods of design science,the various possibilities of the designer's identity are discussed.Build the identity model of designers from"hidden"to"present".The construction of designer identity depends on the value of its design activities.On the premise of organizational identity,it then develops from four dimensions from commercial identity to social identity and transcendence identity to regain the voice of design.