As residents'consumption power significantly improves,beauty instrument demand steadily grows,which in turn has strongly promoted the prosperous development of the beauty instrument market.Home beauty instrument with its small and portable,easy to operate characteristics,won the favor of the majority of consumers.Many small and medium-sized enterprises in this context,have been committed to the development of innovative products,to show its unique differentiated competitive advantages,in order to attract the attention of consumers,to build a benign sales cycle mechanism,so as to achieve the expansion of the scale of the enterprise and the strength of the enhancement.This paper applies innovation diffusion theory to emerging beauty instrument branding&marketing,exploring viable marketing for SMEs,offering theoretical&practical value.
home beauty instrumentinnovation diffusion theorymarketingproduct design
国家科技期刊平台
NSTL
万方数据
