In recent years,the development trend of a media is good,which has exerted diversified influence on China's cultural and creative industry.Based on the perspective of integration of industry and use,this paper analyzes the concept and advantages of integration of industry and use,explores the development status of financial media in China,deeply excavates the hidden problems of financial media animation cultural and creative products,and puts forward the innovative design strategy of financial media animation cultural and creative products combined with the targeted application of the concept of integration of industry and use.
integration of production and usefinancial mediaanimation,cultural and creative productsproduct design