This article proposes transformation strategies at the conceptual and visual expression levels by analyzing the core elements of traditional aesthetics and their modern values.The article emphasizes that designers should deeply understand the essence of traditional aesthetics,combine modern design concepts,and achieve harmonious coexistence between tradition and modernity.At the same time,through the modern interpretation of traditional elements and the modern interpretation of traditional techniques,new vitality and soul are injected into modern design,promoting the modern inheritance and development of traditional culture.
traditional aestheticsmodern graphic designinnovative transformation