In recent years,the development of new media has given birth to digital media design,the continuous innovation in the field of digital media,is promoting the comprehensive change and innovative development of the design field with unprecedented strength,injecting new blood into the traditional design industry.Today,with the digital wave sweeping the world,China has fully embraced the digital information age.The prosperity and development of digital media has not only enriched the forms of cultural expression,but also given birth to many emerging industries closely connected with it,which have penetrated into people's life and the development of various industries.Based on this background,this paper focuses on the strategic research of the deep integration of digital media technology and cultural and creative design,aiming to explore a feasible integration path for related fields,and provide theoretical support and practical guidance.
关键词
数字媒体/媒体技术/文创设计/设计融合
Key words
digital media/media technology/cultural and creative design/design integration