As the material embodiment of rural economy and culture,the design and production of folk products is an indispensable part of rural social production.At present,the situation of lag and absence in the design and production of our country's folk products and its reasons lie in the lack of the introduction and strengthening of the design psychological guidance,it is difficult to carry out the corresponding design innovation according to the behavioral characteristics and psychological needs of consumers.From the perspective of design psychology,this paper discusses the application strategies of folk products in"Use""Object"and"Man and nature".Promote and promote the value of folk products to promote the implementation of rural revitalization strategy.
关键词
设计心理导向/民俗产品/设计创新/引入加强
Key words
design psychology orientation/folk products/design innovation/introduction and enhancement