This article discusses the new opportunities that the metaverse,as a comprehensive platform integrating advanced technologies such as AR,VR,and AI,brings to the design of cultural and creative products.By extracting and innovating the visual elements of intangible cultural heritage traditional culture,building storytelling scenes,enhancing interactive graphic design,launching digital collections and limited edition designs,and optimizing brands and logos and personalized customized designs,cultural and creative products not only realize the digital inheritance of traditional culture.It also provides users with an immersive and personalized cultural experience and promotes the innovative development of the cultural and creative industry.
关键词
元宇宙技术/文创产品/非遗传统文化/设计
Key words
metaverse technology/cultural and creative products/intangible cultural heritage traditional culture/design