With the rapid development of artificial intelligence(AI)technology,its application in the field of cultural and creative design is becoming more and more extensive.This paper analyzes the current situation of giant panda cultural and creative design,and proposes a strategy for AI technology as a new productive force to empower the innovation of giant panda cultural and creative design,including cultural refinement,visual design innovation,personalized recommendation,and interactive experience,aiming to explore ways to promote the innovation and market competitiveness of giant panda cultural and creative design through AI technology.