In the previous traditional logo design,the arrangement and design composition of elements are two-dimensional and static.With the development of science and technology,the transmission carrier of logo design is gradually increasing,the transmission mode and platform are constantly innovated,and the logo design has also ushered in innovation.The emergence of dynamic presentation is the concept and expression form of dynamic graphics in visual design.The introduction of dynamic expression in the logo design,creates a richer space visual language,makes the logo design radiate new vitality in the new media era,and opens up more possibilities and broader development space for the art form of logo design.