鞋类工艺与设计2024,Vol.4Issue(17) :191-193.DOI:10.3969/j.issn.2096-3793.2024-17-063

基于新媒体时代标志设计中的动态图形应用研究

Research on the Application of Dynamic Graphics in the Logo Design of the New Media Era

范睿思 王喆铭
鞋类工艺与设计2024,Vol.4Issue(17) :191-193.DOI:10.3969/j.issn.2096-3793.2024-17-063

基于新媒体时代标志设计中的动态图形应用研究

Research on the Application of Dynamic Graphics in the Logo Design of the New Media Era

范睿思 1王喆铭1
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作者信息

  • 1. 辽宁大学文学院,辽宁 沈阳 110000
  • 折叠

摘要

在以往的传统标志设计中,元素的排列与设计构成都是二维的、静态的.随着科技的发展,标志设计的传播载体逐渐增多,传播方式与平台不断革新,标志设计也迎来了创新,动态呈现这一方式的出现就是在视觉设计中引入动态图形这一概念与表现形式.在标志设计中引入动态的表达方式,方寸之间营造出更丰富的空间视觉语言,使标志设计在新媒体时代焕发出新的活力,为标志设计这一艺术形式开拓了更多的可能性与更广阔的发展空间.

Abstract

In the previous traditional logo design,the arrangement and design composition of elements are two-dimensional and static.With the development of science and technology,the transmission carrier of logo design is gradually increasing,the transmission mode and platform are constantly innovated,and the logo design has also ushered in innovation.The emergence of dynamic presentation is the concept and expression form of dynamic graphics in visual design.The introduction of dynamic expression in the logo design,creates a richer space visual language,makes the logo design radiate new vitality in the new media era,and opens up more possibilities and broader development space for the art form of logo design.

关键词

新媒体/动态标志/互动性

Key words

new media/dynamic logo/interactive

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出版年

2024
鞋类工艺与设计
中国皮革和制鞋工业研究院

鞋类工艺与设计

ISSN:2096-9163
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