With the advent of the digital era,the field of visual design has shown unprecedented prosperity and diversity.As a treasure of Chinese traditional art,calligraphy not only carries profound cultural connotations but also plays a unique role in modern visual design.This study aims to explore the application of calligraphy art in visual design and its innovative effects.Through literature review and case analysis,it systematically elaborates on the historical evolution,basic elements,and aesthetic characteristics of calligraphy art,and deeply analyzes the integration methods and application strategies of calligraphy in modern visual design.The research finds that the introduction of calligraphy art not only enhances the cultural heritage of the design but also improves the effectiveness of visual communication.This study also proposes future trends for the application of calligraphy art in visual design,providing designers with new perspectives and creative inspiration,while also significantly promoting the inheritance and development of traditional Chinese culture.