The digital era is a new era following the industrial era and the information era.The innovation of Internet technology has brought about a major change in the way of communication.As the carrier of corporate culture and product information,the change of the way of communication of corporate brand image design also affects the transformation of the way of production,product structure and management of enterprises.In order to keep pace with the times and adapt to the development of the times,modern enterprises need to innovate and improve in all aspects.First,new requirements have been put forward in the design of brand image.For this reason,this article focuses on the status and characteristics of corporate brand image design in the digital era,summarizes the design methods,and applies modern technology to the innovation and development of corporate brand image design,thus helping enterprises transform and upgrade.
digital agecorporate brand image designdesign method
国家科技期刊平台
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