数字化时代下企业品牌形象设计的创新与发展
Innovation and Development of Enterprise Brand Image Design in the Digital Age
闫悦1
作者信息
- 1. 上海中侨职业技术大学,上海 200000
- 折叠
摘要
数字化时代作为继工业时代和信息时代之后的一个新时代,互联网技术的革新带来了传播方式的重大变革,企业品牌形象设计作为企业文化理念和产品信息的载体,其传播方式的变化也影响着企业的生产方式、产品结构以及管理方式的变革,现代企业为了与时俱进,适应时代的发展,需要在各个方面进行创新和改进,首先,在品牌形象设计方面提出了新的要求,为此,文章重点探讨数字化时代下企业品牌形象设计的现状和特点,归纳总结设计方法,将现代技术手段应用于企业品牌形象设计的创新与发展,从而助力企业转型升级.
Abstract
The digital era is a new era following the industrial era and the information era.The innovation of Internet technology has brought about a major change in the way of communication.As the carrier of corporate culture and product information,the change of the way of communication of corporate brand image design also affects the transformation of the way of production,product structure and management of enterprises.In order to keep pace with the times and adapt to the development of the times,modern enterprises need to innovate and improve in all aspects.First,new requirements have been put forward in the design of brand image.For this reason,this article focuses on the status and characteristics of corporate brand image design in the digital era,summarizes the design methods,and applies modern technology to the innovation and development of corporate brand image design,thus helping enterprises transform and upgrade.
关键词
数字化时代/企业品牌形象设计/设计方法Key words
digital age/corporate brand image design/design method引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据