Traditional pattern is an important part of our traditional culture,which contains the profound content of traditional culture,the traditional pattern applied to visual communication design can enhance the cultural connotation of modern visual communication design,at the same time also can better promote the combination of traditional culture and modern visual communication,realize the new generation of this culture.This paper will discuss the application of traditional pattern elements in visual communication design,aiming to analyze the application value of traditional pattern elements in modern visual communication design,and discuss the common application methods,so as to better realize the integration of traditional patterns and modern visual communication design.
traditional patternvisual communicationapplication