The Stone Dog in Leizhou is a unique folk art in the Leizhou Peninsula region of Guangdong Province,which has a long history and profound cultural connotation.However,in the development of modern society,this valuable intangible cultural heritage faces the problems of inheritance dilemma and low market acceptance.In this article,we will explore how to tap into the"Leizhou Stone Dog"culture in a non-genetic context and design the IP image of the Leizhou Stone Dog to better meet the contemporary aesthetic and market needs,so as to achieve the cultural heritage and industrial development of win-win.
leizhou stone dognon-legacystone dog ip imageinnovative design
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