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数字化传播语境下戏剧视觉形象设计分析

Analysis of Drama Visual Image Design in the Context of Digital Communication

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社会经济发展速度加快的同时,人们也在不断提升对文化精神方面的需求,富有新鲜感的外来文化对人们的吸引力越来越高,使得众多本土非遗关注度不断降低,传承与发展都面临着较大的困境.当前,数字化技术发展步伐日益加快,为非遗文化带来新的发展机遇,但也带来众多新的挑战.戏剧是传统非遗文化的重要组成内容,若要在新时代背景下获得更好的传播与发展,就应把握好数字化传播语境的机遇,促进戏剧视觉形象的创新设计,为戏剧艺术的推广提供良好助力.本文通过对戏剧视觉形象设计要素进行分析,指出数字化传播语境下戏剧视觉形象塑造的可行性,提出数字化传播语境下戏剧视觉形象设计策略.
With the acceleration of socio-economic development,people are also constantly increasing their demand for cultural and spiritual aspects.The attraction of fresh foreign cultures to people is becoming higher and higher,which has led to a continuous decrease in the attention of many local intangible cultural heritage sites.Inheritance and development are facing significant challenges.Currently,the pace of digital technology development is accelerating,bringing new opportunities for the development of intangible cultural heritage,but also numerous new challenges.Drama is an important component of traditional intangible cultural heritage.In order to achieve better dissemination and development in the context of the new era,we should seize the opportunity of digital communication context,promote innovative design of drama visual images,and provide good assistance for the promotion of drama art.This article analyzes the elements of drama visual image design,points out the feasibility of drama visual image shaping in the context of digital communication,and proposes strategies for drama visual image design in the context of digital communication.

digital communicationtheatrevisual image design

张玲

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南昌理工学院,江西 南昌 330044

数字化传播 戏剧 视觉形象设计

2024

鞋类工艺与设计
中国皮革和制鞋工业研究院

鞋类工艺与设计

ISSN:2096-9163
年,卷(期):2024.4(18)