This paper firstly explains the concept of brand cognition,secondly analyzes the necessity of curriculum reform in the context of brand design,and analyzes the problems faced by the current curriculum reform in the context of brand design to enhance brand cognition and puts forward corresponding countermeasures.In order to provide reference for related research and cultivate more professionals with brand awareness.
brand designcollege curriculum reformbrand cognitionimpact study
国家科技期刊平台
NSTL
万方数据
