Surveyed college students on TCM heritage designs via Questionnaire Star,through quantitative analysis of data,respondents have a general understanding of the products,and most of the respondents said willing to buy in the future,however,there are some problems,such as design is not novel enough,price positioning is high,and publicity and promotion is insufficient.Based on this,it is suggested to innovate the design,strengthen the practical and cultural connotation,and increase the publicity,and enhance the popularity,so as to meet the needs and expectations of consumers.
college studentschinese medicinedesign of cultural and creative productsinvestigation and research
国家科技期刊平台
NSTL
万方数据
