大学生对中医非遗文创用品设计认识和看法的调研
A Survey on College Students'Understanding and Opinions on the Design of Non Legacy Cultural and Creative Products in Traditional Chinese Medicine
曹宇欣 1李潇潇 1李娃 1赵昱光 1范雯硕1
作者信息
- 1. 辽宁何氏医学院,辽宁 沈阳 110125
- 折叠
摘要
借助问卷星对大学生关于中医非遗文创用品设计的认识与看法进行调查,通过数据定量分析,受访者对该类产品持有一般性了解,且大多数受访者表示未来愿意购买,但存在设计不够新颖、价格定位偏高、宣传推广不足等问题.基于此,针对中医非遗文创用品的发展,建议创新设计,强化实用与文化内涵,并加大宣传力度,提升知名度,以契合消费者需求与期待.
Abstract
Surveyed college students on TCM heritage designs via Questionnaire Star,through quantitative analysis of data,respondents have a general understanding of the products,and most of the respondents said willing to buy in the future,however,there are some problems,such as design is not novel enough,price positioning is high,and publicity and promotion is insufficient.Based on this,it is suggested to innovate the design,strengthen the practical and cultural connotation,and increase the publicity,and enhance the popularity,so as to meet the needs and expectations of consumers.
关键词
大学生/中医/文创用品设计/调研Key words
college students/chinese medicine/design of cultural and creative products/investigation and research引用本文复制引用
基金项目
辽宁何氏医学院大学生创新创业训练项目(S202313610012X)
出版年
2024
国家科技期刊平台
NSTL
万方数据