Jianzhan,a representative vessel in the tea culture of the Song Dynasty,has suffered from cultural discontinuity leading to insufficient cultural attributes,compounded by industry chaos that hinders cultural dissemination.There is an urgent need for new ways to properly promote Jianzhan and Song Dynasty tea culture,enhancing cultural awareness and achieving correct cultural guidance and sustainable development.This paper proposes strategies for enriching the dissemination of Jianzhan culture through service design,based on field research on Jian kiln and Jianzhan and literature analysis of Song Dynasty tea culture.It demonstrates the potential of service design in the sustainable development of intangible cultural heritage protection and cultural transmission.
jianzhanservice designintangible cultural heritagesustainable development