This paper studies the application and influence of artificial intelligence generated content(AIGC)in the brand design industry.AIGC promotes the reform of the brand design industry by improving the efficiency of content production,changing the communication mode and optimizing the resource allocation.By analyzing AIGC's twin ability,editing and creative ability in brand design,it discusses its potential in assisting designers and improving design efficiency and creative level.Under the challenges of extensive design resources,design production validity and original depth,the brand design industry can realize personalized and innovative design solutions by establishing the brand design data platform,realizing the design of controllable production and delivery of AI engine.The application of AIGC technology will promote the brand design industry to better adapt to the market demand,provide more competitive design solutions,and meet the personalized needs of consumers.
国家科技期刊平台
NSTL
万方数据
