With the development of science and technology,virtual reality(VR)technology has gradually become an important means for people to experience and participate in ice and snow tourism.This article aims to discuss the immersive B&B experience design in ice and snow tourist areas based on VR technology,and propose an innovative design plan by analyzing existing technologies and actual cases.First,the current application status of VR technology in ice and snow tourism was sorted out,and its advantages and limitations were analyzed;then,from the three aspects of B&B design,user experience and technology integration,the immersive B&B experience design method in ice and snow tourist areas based on VR technology is elaborated;finally,the proposed design scheme was verified based on actual cases,and the results showed that the scheme could help improve the attractiveness and user satisfaction of the ice and snow tourist area.This study provides a useful reference for the design of B&Bs in ice and snow tourist areas,and provides a new direction for the application of VR technology in the field of ice and snow tourism.
virtual reality(vr)technologyice and snow tourismb&b designuser experience