城头山古文化遗址文旅品牌设计现状与策略探究
Exploration of the Current Situation and Strategy of Cultural Tourism Brand Design for Chengtoushan Ancient Cultural Site
熊坤军 1黄彬蓉 1司梦杰1
作者信息
- 1. 湖南工业大学包装设计艺术学院,湖南 株洲 412000
- 折叠
摘要
本文分析了城头山古文化遗址在文旅品牌建设中的推广价值、文旅品牌发展现状等方面,指出城头山古文化遗址文旅融合发展已取得长足进步,逐步形成了"中华城祖·世界稻源"的文化品牌,但是城头山古文化遗址在品牌建设、产品开发、市场推广等方面仍需进一步优化和创新.并针对指出的问题,本文提出了城头山古文化遗址文旅品牌发展的策略与建议.
Abstract
This paper analyzes the promotion value and development status of Chengtou Mountain ancient cultural site in cultural tourism brand construction,and points out that Chengtou Mountain ancient cultural site has made great progress in the integrated development of cultural and tourism,and has gradually formed a cultural brand of"Zhonghuachengzu·World rice source".However,Chengtoushan ancient cultural site still needs further optimization and innovation in brand building,product development and marketing.In view of the problems pointed out,this paper puts forward the strategies and suggestions for the development of Chengtoushan ancient cultural relics cultural tourism brand.
关键词
城头山/古文化遗址/品牌设计Key words
chengtou mountain/ancient cultural relics/brand design引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据