This paper analyzes the promotion value and development status of Chengtou Mountain ancient cultural site in cultural tourism brand construction,and points out that Chengtou Mountain ancient cultural site has made great progress in the integrated development of cultural and tourism,and has gradually formed a cultural brand of"Zhonghuachengzu·World rice source".However,Chengtoushan ancient cultural site still needs further optimization and innovation in brand building,product development and marketing.In view of the problems pointed out,this paper puts forward the strategies and suggestions for the development of Chengtoushan ancient cultural relics cultural tourism brand.
chengtou mountainancient cultural relicsbrand design
国家科技期刊平台
NSTL
万方数据
