China is a country with rich historical and cultural heritage,among which folk culture,as an important part of Chinese excellent traditional culture,carries profound cultural deposits and national wisdom.With the rapid social and economic development in the new era,people's demand for tourism is no longer limited to the appreciation of natural landscapes,but pays more attention to cultural experience and spiritual feelings.Therefore,the integration of folk culture protection design and high-quality development of rural tourism has become an important trend in the current development of cultural tourism.This paper aims to explore the role and value of folk culture in rural tourism,analyze the current situation of integrated development,and put forward the strategy of integrated development of folk culture protection design and rural tourism.
folk cultureprotection designrural tourismstrategy research