This paper takes Changsha's regional cultural genes as an entry point,researches its application in the design of literature and creativity products,examines the literature and creativity products with special cultural feature and city charms,deduces Changsha's regional cultural gene map by borrowing the concept of heritage genes in biology,integrates Changsha's geographical cultural genes into the design of literature and creativity products,manifests Changsha's regional culture's distinctive features,and at the same time brings the flourishing development of geographical culture profession,and contributes to the flourishing of territorial culture and creative industry,hoping that the presented design ideas can provide valuable reference and direction for the innovative design of other territorial literature and creativity products.
regional culturecultural genecultural and creative product design
国家科技期刊平台
NSTL
万方数据
