With the implementation of the rural revitalization strategy,the revitalization of rural culture and the development of local industries have become hot topics.Japan proposed the"one village,one product"strategy in the 1980s to address issues such as urbanization,which has important implications for China's current problems.The concept of"one city,one product"emerged from this.By designing solutions to maximize audience coverage,aviation transportation,as a high-level industry in the transportation sector,can serve as a good carrier for regional cultural promotion through its supporting hardware facilities.This article focuses on packaging design and combines it with other design directions such as IP and VI to study how Shandong's regional culture can be transformed into a driving force for modern economic development.