The vigorous development of rural tourism has a huge impact on the rural environment.This article takes the rural tourism as the angle of view,studies the rural human settlement environment optimization design.In the early stage,the author studied the related basic theories and cases,took the village of Yaotou in Shaanxi province as the object of practice,and analyzed the features and problems of the village,through on-the-spot investigation,in-depth interview,questionnaire survey and other ways to collect relevant information,a clear design ideas,proposed optimization design strategy,in order to engage in relevant professional researchers to provide a reference and reference.