With the advent of the era of social modernization and machine production,the traditional handicraft of dun embroidery has fallen into difficulties.However,the rise of the cultural and creative design industry has also brought vitality to the development of dun embroidery.How to combine dun embroidery with cultural and creative brands,transform the expression form and design form of dun embroidery,and build a bridge between tradition and the times has become the topic.Exploring the branding path of cultural and creative products and the innovative methods of dun embroidery cultural and creative product design,to inject vitality of the times into traditional dun embroidery.
dun embroideryliterary and creative worksbrand design