In recent years,the material living standards of the people have been effectively improved,it has put forward higher requirements for brand experience,the traditional advertising and marketing means have been difficult to meet the actual needs of the modern market.In this case,as an emerging brand communication strategy,emotional IP image design gradually comes to the forefront,and with its unique emotional resonance ability and strong visual impact for the brand with new vitality and market competitiveness,which is of great significance to boost the brand promotion.Based on this,this paper develops the following exploration,in order to provide useful reference and reference inspiration for brand owners.
维普
万方数据
