首页|"一村一品"背景下IP形象设计与应用研究

"一村一品"背景下IP形象设计与应用研究

Research on IP Image Design and Application under the Background of "One Village,One Brand"

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"一村一品"是以村为基础,发挥本地优势,提升经济实力的农村经济发展模式,也是促进我国乡村振兴的重要手段.IP形象设计则是一种将品牌、产品或服务与独特的、具有辨识度的形象相结合的设计方式.本研究旨在探讨"一村一品"模式下IP形象的设计和应用;研究"一村一品"的模式特点与IP形象设计如果进行结合,进而形成具有地方特色的IP形象设计;分析IP形象的应用场景,寻求其在"一村一品"模式下的应用价值和实际效果.本研究对乡村产业发展、环境建设乃至乡村振兴战略实施具有积极的影响.
"One Village,One Brand"is a rural economic development model based on villages,giving full play to local advantages,and enhancing economic strength,which is also an important means to promote rural revitalization in China.IP image design is a design method that combines a brand,product or service with a unique and recognizable image.The purpose of this study is to explore the design and application of IP image under the"One Village,One Brand"model:to study how the model characteristics of"One Village,One Brand"and IP image design are combined to form an IP image design with local characteristics.Analyze the application scenarios of IP image,and seek its application value and practical effect under the"One Village,One Brand"model.This study has a positive impact on the development of rural industries,environmental construction and even the implementation of rural revitalization strategies.

"one village,one brand"ip imagerural revitalizationrural brandrural character

刘梦丽、谢煜璇、卢国明、覃洁、王名昌

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桂林电子科技大学北海校区,广西 北海 536000

"一村一品" IP形象 乡村振兴 乡村品牌 地方特色

2024

鞋类工艺与设计
中国皮革和制鞋工业研究院

鞋类工艺与设计

ISSN:2096-9163
年,卷(期):2024.4(20)