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乡村振兴背景下"三农"短视频的设计与制作

The Design and Production of "Agriculture,Countryside and Farmers" Short Video under the Background of Rural Revitalization

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"三农"短视频不仅仅是农民消遣娱乐宣发的对象和载体,其兼具娱乐、消费等多种功能,可以帮助广大农村地区树立地域品牌,推动当地文旅发展,拓宽当地产业链,带动就业.通过对"三农"短视频的设计与制作进行分析,探讨"三农"短视频如何立足本体、超越本体、走向未来的发展路径,对该类短视频目前存在问题进行深入挖掘,并总结传播优化路径,助力短视频帮助三农领域获取更大的经济效益和社会效益.
With the acceleration of urbanization and industrialization,a large amount of resources from rural areas have flowed into cities,and the phenomenon of empty nest in rural areas is serious,which to some extent hinders the development of rural areas and leads to the external dissemination of rural culture.The uneven development between urban and rural areas has intensified,and the dissemination of rural"agriculture,rural areas,and farmers"culture to the outside world is limited.In this context,the external dissemination of rural culture needs to be highly valued,and efforts should be made to deepen the exploration of rural"three rural"culture and promote innovative dissemination of rural culture.

rural revitalizationshort video productionagriculture,rural areas and culture

马真真、刘木子、胡轩豪

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山东协和学院,山东 济南 250109

乡村振兴 短视频制作 "三农"文化

2023年度山东省艺术教育专项课题

L2023Y10200144

2024

鞋类工艺与设计
中国皮革和制鞋工业研究院

鞋类工艺与设计

ISSN:2096-9163
年,卷(期):2024.4(20)