As a treasure of the Chinese nation,Chinese medicine has made great contributions to the medical cause of China and even the world,but there are still many shortcomings in the packaging design of Chinese medicine.The design industry has not paid enough attention to and research on pharmaceutical packaging,and there is little research on the characteristics of pharmaceutical packaging in China.Traditional aesthetics is the essence of the aesthetic thought of the Chinese nation for thousands of years.Integrating traditional aesthetics into TCM packaging design is not only the inheritance and innovation of Chinese culture,but also an important way to enhance the brand image of TCM and enhance the market competitiveness.To better continue the inheritance of traditional Chinese medicine culture.Out of a new road of China's pharmaceutical packaging characteristics.
traditional aestheticstraditional chinese medicinepackaging design
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