With the vigorous development of cultural and creative industries,the integration of intangible cultural heritage elements into cultural and creative product design has become a hot topic.This article explores in depth the diverse paths of integrating intangible cultural heritage elements into cultural and creative product design,including in-depth exploration of intangible cultural heritage cultural connotations,cross-border integration of innovative design thinking,and closely focusing on market orientation and user needs in product design.The research aims to promote the inheritance and innovation of intangible cultural heritage through these pathways,while meeting the dual needs of modern consumers for cultural identity and individual expression,and promoting the marketization and branding process of intangible cultural and creative products.
关键词
非遗元素/文创产品/路径研究
Key words
intangible cultural heritage elements/cultural and creative products/path research
维普
万方数据