With the continuous integration and development of global culture,the protection and inheritance of China,a unique cultural symbol of regional culture,has become more and more important.Tourism cultural and creative products are a bridge between tourists and regional culture.Their design is related to the depth and breadth of cultural experience,and also has an influence on the communication effect of regional culture.Therefore,from the perspective of regional culture,it is of great significance to deeply explore the design strategy of tourism cultural and creative products to promote cultural innovation,enhance product value and enhance market competitiveness.This paper analyzes the current situation by theory,combines with the design principles,and studies the design of tourism cultural and creative products from the perspective of regional culture,hoping to provide new ideas and new methods for them.
regional culturetravelcultural and creativeproduct design
维普
万方数据
