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非物质文化遗产动画化设计传播策略研究

Research on the Animation Communication Strategy of Intangible Cultural Heritage

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现代动画技术的飞速发展,拓展了非物质文化遗产保护与传播的新载体.本文围绕山东省非物质文化遗产,分析目前传播表现形式与所面临的挑战.探讨动画化传播优势,从内容选取、故事创作、视觉表达、技术应用、跨平台推广等方面提出如何通过动画化手段有效传播非物质文化遗产,以增强其在现代社会中的影响力和生命力,促进文化的传承与创新.
The rapid development of modern animation technology has expanded new carriers for the protection and dissemination of intangible cultural heritage.This article focuses on the intangible cultural heritage of Shandong Province,analyzing the current forms of dissemination and the challenges it faces.Explore the advantages of animated communication,and propose how to effectively disseminate intangible cultural heritage through animated means in terms of content selection,story creation,visual expression,technology application,and cross platform promotion,in order to enhance its influence and vitality in modern society,promote cultural inheritance and innovation.

intangible cultural heritageanimated disseminationcultural inheritance

张桂霞、马真真

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山东协和学院,山东 济南 250109

非物质文化遗产 动画化传播 文化传承

2023年度山东省中华优秀传统文化研究课题

23SCT144

2024

鞋类工艺与设计
中国皮革和制鞋工业研究院

鞋类工艺与设计

ISSN:2096-9163
年,卷(期):2024.4(20)