The rapid development of modern animation technology has expanded new carriers for the protection and dissemination of intangible cultural heritage.This article focuses on the intangible cultural heritage of Shandong Province,analyzing the current forms of dissemination and the challenges it faces.Explore the advantages of animated communication,and propose how to effectively disseminate intangible cultural heritage through animated means in terms of content selection,story creation,visual expression,technology application,and cross platform promotion,in order to enhance its influence and vitality in modern society,promote cultural inheritance and innovation.
intangible cultural heritageanimated disseminationcultural inheritance