The trade between countries is becoming more and more frequent.As a new way of publicity,advertising plays a more and more obvious role in commodity promotion,which also raises the requirements for modern advertising art design.Advertising art design has strong creativity,and traditional cultural elements still maintain fresh vitality after thousands of years of precipitation.Integrating them into advertising art design can enrich the inspiration of design,break through the limitations of design thinking,and promote the innovation and development of advertising art design.However,from the current application situation of traditional cultural elements in advertising art design,there are still problems such as single application form and blind content selection,which lead to unsatisfactory actual application effect.Therefore,relevant workers should continue to practice and explore in the future to ensure that the value of traditional cultural elements in advertising art design can be fully displayed,modern advertising art design can obtain inexhaustible inspiration,and traditional cultural elements can also achieve effective inheritance and development.
traditional cultural elementsmodern advertising art designintegrated development
维普
万方数据
