Since entering the era of artificial intelligence,science and technology has developed rapidly.At present,it has been applied in many fields.Digital media art is an important art form in the field of digitalization,and artificial intelligence technology also has an important impact on it.In the era of artificial intelligence,the innovation of digital media art has a more abundant path,so that artists'creative ideas and artistic expression have been expanded.Driven by artificial intelligence,creators can adjust and optimize the content in a timely manner based on the understanding of the spiritual needs of the audience,which contributes to the development of the cultural industry and the improvement of the economic level.This paper mainly analyzes the significance and main path of digital media art innovation in the era of artificial intelligence,and analyzes the collaborative innovation trend of digital media art in the era of artificial intelligence in the future,in order to provide reference for the development of digital media art industry.