Based on the background of intangible cultural heritage,this paper analyzes the intrinsic value of cultural and creative design of intangible cultural heritage,constructs a four-quadrant model based on cultural and creative design,and explores the development mode of diversified inheritance path of intangible cultural heritage.Based on the four-quadrant model,the intangible cultural heritage from the traditional to the modern value,from the virtual to the real form of expression and mutual transformation relationship,innovative integration methods,analysis of cultural and creative design on the intangible cultural heritage live inheritance empowerment role.Taking the living inheritance as the main line,it excavates its cultural connotation and economic value,creates a rich form of intangible cultural heritage cultural and creative design products,and helps the inheritance and development of intangible cultural heritage.
intangible cultural heritageculture creative product designliving inheritancefour-quadrant model